New news Application: TOI App

The new Times of India application was launched on 3rd June, providing a news in a completely new mobile format.The application is available on Android Market, Nokia OVI Market, iPhone, Blackberry App and iPad App.The application provides a shorter more factual version of the actual news, making it the perfect tool to catch up on the news while on the go.

The application provides a convenient header classifying the news items into the following categories:-

1. Top News
2. City-All major cities included( 30 Cities)
3. India-Nation Relevant News
4. World
5. Business
6. Technology
7. Cricket
8. Sports
9. Movie Review
10. Entertainment
11. Lifestyle
12. Opinion
13. Most Popular
14. Videos

A major feature of this application allows the users to comment on each and every article, allowing it to be viewed by other users, which provides with great insights about the significance of the news item.

Another major highlight of this application is that you can share these news items on your social networks.Sharing of the link relating to the news item along with your comments makes the conversations on social media much more interesting as you are not only sharing your comments but complete facts about of the event that interests you.

The opinion category is specially meant for creating social awareness and providing a platform to share and openly comment on the news items relevant to development of our society.

Most of the other news application lack such levels of direct engagement with their audience.

As an added bonus it is also free from pop-up advertisements for the mean time.

Times of India application is here to engage with its customers, rather than just narrating incidents in written format.

As an added bomus it is also free from pop-up advertisements.

Mean while in TDI Mall in Delhi

Shockingly the a TDI mall in New Delhi has given space to small Flea market stalls and the showcasing of TATA Manza car almost next to each other.

Is it even sensible to have Flea market stalls inside the mall just to cover up the space and make it look crowded?

I personally think it's pretty much degrading the entire atmosphere of begin in a mall, where both international standard brands and Flea stalls makes it look like a traditional market with just air conditioning as a difference.

Hopefully other malls will not take up the same stance to allow space to Flea market Stalls otherwise slowly but surely it would drive the already existing brands in the mall away.

This is a classic example of being penny wise and pound foolish.